This campaign forms part of the Department of Health’s plans to tackle England’s relatively poor cancer survival rates compared with comparable Western European countries. It is estimated that 1300 deaths from lung cancer could be avoided every year if England’s cancer survival rates matched the best in other countries.
The campaign will raise awareness of the symptoms of lung cancer and encourage people with symptoms to visit their GP early. The campaign aims to increase earlier diagnosis of lung cancer to improve the chances of it being successfully treated. The national campaign follows a successful regional pilot in theWest Midlands and East Midlands in October and November 2011. Results from the pilot showed there was high recognition of the campaign, and a 23% increase in the number of people visiting their GP with relevant symptoms.