On February 5, Change4Life will be launching a new campaign to show how easily drinking too much alcohol can sneak up on you.
More than 9 million drinkers in England are potentially putting their health at risk by regularly drinking above the Chief Medical Officer’s guidelines.
Building on the lower drinking messages and drinks swaps included in last autumn’s Get Going Every Day campaign for adults, the new campaign aims to support those who are unaware their drinking could be putting their health at risk.
By communicating the health harms of regularly drinking above the guidelines and providing hints, tips and tools we hope to encourage people to give their liver a rest by reducing the amount of alcohol they drink.
Watch out for the new TV ad, a supporting leaflet and a new online tool to help people quickly assess their drinking, find out the risk and get tips to help them cut down.
Find out more about drinking and alcohol.