The ‘Be Clear on Cancer’ campaign will run for nine weeks from the end of January, and aims to raise awareness that blood in your poo or looser poo can be early signs of bowel cancer. If England’s survival rates were to match the best in Europe for bowel cancer, 1700 lives each year could be saved.
The campaign will encourage people to see their doctor straight away if they are experiencing any of the symptoms.
These vital messages will be communicated via various channels, including TV, radio and print adverts, events and social media.
Coming soon – downloadable Be Clear on Cancer leaflets and posters